For vacation rental managers running Google Ads
Your best bookings are hiding in Direct.
The free BookingBridge audit shows how much of your booking revenue your analytics files under Direct, where your checkout destroys Google's click ID, and how to repair it. Returned as a written file within five business days.
Demo login: admin / admin. The audit itself: no charge, no obligation.
The proof dies at your checkout.
Your website hands the guest to a booking engine on another domain, and Google's click ID does not survive the hop. Google reports the click. Your PMS reports the booking. Nothing connects the two, so the revenue is filed under Direct / (none) and your ad account looks like it books almost nothing.
The ads may be working. The proof is missing. The audit tells you which, in writing.
What the audit contains
Four findings. Written in plain English. Yours to keep.
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01
Your Direct share, in dollars
How much of your booking revenue is currently filed under Direct or Unassigned, quantified against your real numbers.
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02
The exact point of the break
Whether your checkout hop destroys the click ID, and precisely where in the guest's journey the record dies.
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03
Your capture rate, measured
The share of your ad visits that currently carry a recoverable click ID, held against the 60% you should demand.
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04
The repair plan, in order
What to fix first and what it recovers, written so you can hand it directly to whoever runs your ads.
The deliverable
You receive a file, not a slide deck.
Every audit is returned as a reconciliation file: numbered findings, exhibits, a ledger, and footnotes. The kind of document that survives being forwarded to a business partner or an accountant. We keep a public specimen so you can judge the standard before you ask for one.
Read the specimen fileHow it goes
Ten minutes of yours. Five days of ours.
You request. Four fields below. A person replies within one business day to confirm the particulars.
We examine. Your site and analytics setup go through the same checks we built for our first customer. No access to your accounts required for the baseline audit.
The file returns. Findings, exhibits, and the repair plan, in writing, within five business days. What you do with it is entirely up to you.
“When we cannot prove a booking came from your ads, we say so. That is the entire point.”
BookingBridge is an instrument built by Second Step. It runs live for a Kaua‘i luxury villa agency1, reconciling Google Ads spend against confirmed PMS bookings every fifteen minutes, counting only what it can prove. The audit is the same examination, performed once, for free, on your account.
The request
Find your leak before you spend another dollar.
Four fields. A written file in five business days. Reviewed by a person, not an autoresponder.
Is this not what GA4 already does?
GA4 loses the click at your checkout hop and models what it does report. This audit measures the loss directly, first-party, and counts only what it can prove.
Does it replace my marketing agency?
No. It is the referee, not a player. The file states what the ads can be proven to have booked. Whoever runs them keeps running them.
What is the catch?
The audit is how we meet property managers who might later want the instrument running continuously. If the file is useful and nothing more, that is a fine outcome for both of us.
Which booking systems do you support?
Hostfully natively today; the examination itself works for any off-site checkout. Name yours in the request.